Welcome
Welcome to the Marketing Concepts module. This class will take place in room 607 on Wednesdays from 9-11am, followed by tutorials in either 718 or another room, yet to be allocated. I hope you enjoy the module, but you have a better chance of doing so if you take part by watching for news items about firms launching new products, starting promotional campaigns, opening or closing outlets, etc. The more you put into it, the more you’ll get out!
Do you use Facebook Places or Foursquare? Not many teens do...
Research report on use of location sites by 11-18 year olds.
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Things I like!
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A pretty amazing smorgasbord of social media marketing case studies with hard ROI numbers. A must read...
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Mining the Gold from Your Social Media Marketing
Here is the gold you should be seeking:
· LISTENING – Every company needs to listen and to hear...
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Your audience IS on Twitter [STATS]
The excuses for not making Twitter part of your marketing strategy read like excuses for not going to the gym.
“You see, my audience are late adopters.” “My industry isn’t on there.” “People only use Twitter to follow celebrities”.
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Social media management A new media agency plans, develops and manages websites and...
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